Natural skincare is becoming increasingly valued in the world of skin care, health, and wellness, and the brand Rock Kištrica Bilja embodies this approach beautifully. Inspired by a passion for herbs and a commitment to sustainable care, the agronomist and phytotherapies behind Rock Kištrica Bilja, Sandra Rok, launched the brand with a vision to bring natural beauty and health closer to people through simple, effective, and sustainable products. In this interview, we dive into the journey behind the brand, their philosophy of creation, key ingredients, and the challenges they face in the world of natural cosmetics.
How did the idea for starting Rock Kištrica Bilja come about, and what inspired you?
Rock Kištrica’s journey started from my love for nature and passion for sustainable skincare, rooted in my background as an agronomist and herbalist. After years in the corporate world, I decided to start fresh, driven by a desire to create something natural and sustainable. I trained in phytotherapy and as a producer of medicinal and aromatic herbs. This knowledge inspired me to begin producing balms, macerates, and tinctures, learning with each step just how much nature has to offer. I realized that what we put on our skin, our largest organ, affects our whole body. With this awareness, I couldn’t imagine skincare any other way, which led to my vision of creating natural, sustainable cosmetics.
What are your key principles in creating natural cosmetics, and how do you apply them in your daily operations?
Our approach to natural cosmetics is guided by principles of sustainability, simplicity, consistency, “slow beauty,” cruelty-free practices, minimal environmental impact, and holistic health. We choose our ingredients, processes, technologies, and packaging with care, integrating them sustainably into our production and development processes. We produce in small batches to ensure quality and uphold these values.
Can you tell us more about the medicinal herbs you use in your products? How do you choose your ingredients?
We prioritize purity by using natural butters, oils, and minimal water. Our products are always free of parabens, SLS, formaldehyde, heavy metals, lanolin, mineral oils, nanoparticles, palm oil, sulphates, and gluten. We carefully research the effects of various herbs on the skin’s microbiome, focusing on ingredients that are natural and minimally processed. Cold-pressed oils and butters such as shea and cocoa butter, as well as wild rose fruit oil, almond oil, coconut oil, avocado oil, jojoba oil, sesame oil, olive oil, hemp oils. Each plant has unique benefits, and we thoughtfully combine them to address different skin conditions.
How do you balance simplicity in skincare routines with the high effectiveness of your products?
Simplicity is extremely important to us. We are guided by the principle of using carefully selected ingredients, production technology, and balanced formulations to create a product for maximum effect. Ingredients, composition and quality are important to us. We want to contribute to slowing down the rapid seasonal change of products. We advocate more sustainable ways of using cosmetics, by developing multi-purpose products. We strive to use fewer products with fewer ingredients by carefully choosing ingredients and proportions.
How important is it to educate consumers about natural cosmetics, and what role do your workshops play in that?
Educating consumers about natural cosmetics is vital, especially as people become more mindful of their overall wellness. Life has often been about doing things quickly and in volume, but that pace is shifting, and natural cosmetics play a part in this change. Our workshops address various topics, emphasizing the importance of slow beauty and the effects of natural products on the body, mind, and environment.
What are the biggest challenges you face when bringing natural cosmetics to the market?
No matter how you tune into market trends, there’s always a part of yourself which you incorporate in your products. Sometimes this is beneficial, but it may not always align perfectly with market demands. Personally, I don’t follow trends; instead, I trust my instincts and hold to my beliefs. Marketing and presenting my vision is the most challenging part, as it often requires quick adaptation, which contrasts with my slower, more mindful approach.
How do you ensure that your products comply with regulatory requirements and standards?
Continuous education and staying informed are essential. Working with products used on the human body requires a thorough understanding of many areas. It’s crucial to stay updated with new research and developments to remain compliant with regulations and standards.
Can you describe one of your most popular products and explain why it’s so loved by your customers?
Our Ylang Ylang facial oil serum is a favourite among customers It’s also an indispensable part of my skin care ritual. This serum combines wild rose fruit, jojoba, and almond oils with carrot seed, frankincense, and ylang ylang essential oils, along with vitamin E. It absorbs well, boosts collagen, and protects against environmental stressors, leaving skin firm, hydrated, and smooth. Another popular item is our Evening Primrose balm, a multipurpose product for the whole family that soothes burns, wounds, itchiness, redness, and more.
Is there any advice you would give to people looking to switch to natural skincare?
Be patient. Nature works, but at a slower pace. When switching to natural skincare, patience is key, as your body needs time to adjust. Transitioning from conventional products, often filled with synthetic ingredients, can involve a phase of adjustment or “detox” as your body adapts. If natural products don’t seem to work immediately, it’s often just your body adapting.
How does Rock Kištrica contribute to environmental preservation and sustainability?
We strive for a balance between the high efficiency of conventional cosmetic production and the benefits of natural ingredients. By combining the best of modern technology and nature, we aim to create sustainable products that slow down the fast-paced consumption cycle, reducing unnecessary waste. We develop multipurpose products in small batches through sustainable processes and use eco-friendly packaging that is either recyclable or reusable.
What are your future plans for Rock Kištrica Bilja? Can we expect an expansion of your product range or new projects?
It’s time for some changes! In the near future, we’re planning a rebranding to reflect our growth and new learnings. We’re also working on exciting new products that will soon be ready for the market.
What message would you like to send to your current and future customers?
First and foremost, thank you for your loyalty and support. There are many producers out there, each with a unique story, making it challenging to stand out. We’re grateful for everyone who has embraced our vision and remained with us. We hope our commitment and passion continue to resonate with people who share our values.
Rock Kištrica Bilja products are available on Pharmic.eu, the B2B marketplace for medical equipment and products, supporting everyday care and health with a natural approach.
