In a world increasingly focused on sustainability and natural living, Maja Gašparić, the founder of BILJARICA, has seamlessly blended her passion for plants with a vision of sustainable business. Her mission is to bring the magic of medicinal herbs and natural ingredients closer to people, offering products that promote health, beauty, and environmental awareness. In this interview, Maja shares the inspiring story behind BILJARICA, the challenges she faced along the way, and how her creations encourage people to incorporate the wonders of nature into their daily lives. 🌿
What inspired you to start BILJARICA, and how did your journey with medicinal herbs begin?
My love for nature and plants dates back to my childhood, thanks to my grandmother. Over time, that love grew into a passion for phytotherapy and natural cosmetics. After nearly 20 years in graphic design, I decided to change direction and create something sustainable and meaningful. That’s how BILJARICA was born. I wanted to bring the magic of natural ingredients and medicinal herbs closer to people while making a positive impact on the future.
Can you tell us more about your vision for an educational garden with medicinal herbs and the impact you hope it will have on the community?
My vision is to create a space where people can experience plants firsthand, learn about their uses, and understand their importance. The educational garden would be ideal for workshops, guided tours, and practical advice, raising awareness about sustainability and natural care. Additionally, it has the potential to become a tourist attraction, showcasing local herbs and the products made from them.
What sets BILJARICA apart from other companies specializing in natural products and herbal consultations?
BILJARICA stands out through a personalized and holistic approach to every client. I understand that everyone has unique needs and lifestyles. My phytotherapy consultations are not limited to those seeking solely natural solutions but also extend to individuals undergoing conventional treatments who want additional support. With so many products on the market, I help clients find the ones that best suit their individual needs.
What have been the main challenges you’ve faced while starting and growing your business?
The main challenges included aligning product quality with regulatory requirements and ensuring consistent sales. Establishing a market presence and promoting the brand in a way that reflects BILJARICA’s values was also crucial. The Startaj Hrvatska project was instrumental in helping us reach a wider audience.
How do you select ingredients for your products, and how do you ensure their quality and environmental sustainability?
I choose ingredients based on their natural origin, effectiveness, and safety. Whenever possible, I use high-quality, organic plant powders, extracts, cold-pressed oils, and natural butters. The packaging and production processes are designed with ecological sustainability in mind.
Tell us more about your solid shampoos. What ingredients do they contain, and how do they benefit hair?
My solid shampoos feature a mix of herbal powders like brahmi, amla, kapoor kachli, neutral henna, nettle, and sidr, which nourish hair, promote growth, add shine, and strengthen strands. Saponaria officinalis and shikakai powders serve as gentle cleansers with natural foaming properties. Cocoa and shea butter provide nourishment, while apple cider vinegar balances pH, leaving hair soft and shiny.
What are you most proud of when it comes to BILJARICA’s products and customer feedback?
I’m incredibly proud of the positive feedback from customers and the visible results they achieve. It’s a testament to the effectiveness of natural ingredients and gives me further motivation to continue this journey.
What do you think attracts people the most to phytotherapy and natural cosmetics today?
More and more people are seeking natural alternatives that offer solutions conventional products cannot. Increased awareness about environmental issues and the desire for a sustainable lifestyle make natural products even more appealing. It’s no longer just a trend—it’s a way of life, especially as people become more aware of the negative effects of chemical-based products.
Can you describe a typical day in your life, especially when you’re focused on making products or preparing workshops?
My day usually starts with a walk with my dog and coffee with my husband. Then, I focus on work—whether it’s preparing for workshops, making shampoos, or researching new ideas and ingredients. I also dedicate time to communicating with customers, gathering feedback, and spending quality time with family and in nature. Balancing work and personal life is essential.
You organize workshops called “Herbal Pathways.” What can participants expect, and who are they designed for?
The workshops are open to everyone, from beginners to seasoned herb enthusiasts. I tailor them to participants’ needs, whether they want to deepen their knowledge of plant identification or learn about the safe use of medicinal herbs. Participants can expect an enjoyable outdoor experience where they’ll learn to recognize plants, understand their benefits, and use them in everyday life.
How did the idea for your natural perfume-making workshop come about, and what steps do participants take during the session?
The idea came from a desire to share the art of perfume-making using natural scents while providing an educational experience. Participants go through a simplified process—from selecting notes and understanding composition to creating their unique fragrance. This is not professional perfume-making but rather an educational activity that raises awareness about what to look for when buying perfumes.
What are some of BILJARICA’s most popular products, and what makes them special?
Our solid shampoos are among the most popular products. They stand out due to their unique formulation with herbal powders and butters. They’re eco-friendly, easy to use, and highly effective.
How does your love for nature and sustainability influence your product design and packaging?
The packaging is minimalist and eco-friendly. When designing products, I always aim to combine aesthetics with sustainability, making them simple yet effective. I prioritize the use of sustainable and natural materials that can be recycled or composted. I believe every individual can make a positive environmental impact through mindful choices, even small ones.
Where do you see BILJARICA’s future? Do you plan to expand your product range or services?
My goal is to expand to international markets and develop new products. The focus will always remain on quality and innovation, aligned with natural and sustainable principles.
What advice would you give readers who want to incorporate more natural solutions and products into their lives?
Start small by introducing natural products into your daily routine and observe how your skin and body respond. It’s also important to educate yourself about ingredients and choose products that are reliable and effective.
Talking with Maja Gašparić highlights her deep commitment to nature, sustainability, and creating products that authentically connect people with the benefits of medicinal herbs. Through BILJARICA, Maja not only delivers high-quality, innovative products but also inspires a community to embrace the importance of sustainable living and natural solutions.
With her dedication to education, workshops, and maintaining the highest standards, BILJARICA is a brand that empowers individuals to rediscover the power of nature in their everyday routines. If you’re ready to embark on your own “herbal pathway,” explore their workshops or try their unique, nature-inspired products. 🌿
foto: https://biljarica.hr/
